Write It Down

Fresh ideas are powerful currency. New thinking can lead to renewed energy to tackle gnarly issues. Flashes of insight can spur new actions and new results. When you want to make change happen, your ideas are the starting point.

And, for most of us, life is super-busy. It flies by like your view from a rushing train. Ideas appear, and in the blink of an eye, they can quickly zoom out of view again, lost to us, as we fly ever onwards down the track.

The good thing is that we have this amazing technology available to us to help us capture those ideas as they emerge before they rush past and visit some other passenger further down the line. And that technology is cheap and easy to use. It’s called pen and paper.

If you write an idea down, the more likely you are able to do something with it.

There’s actually a bit of a debate about whether writing stuff down helps or not. Some research asserts that it helps us remember the important stuff. and it contributes strongly to our wellbeing. On the other hand, reaching as far back as Plato’s day, there’s a line of argument saying that note taking makes us lazy. I reckon it’s the wrong debate. Like all good practices, it’s about your intention behind the doing. Let’s look at that a bit more.

To my mind, there are two basic types of ‘writing down’. Taking notes, and creating ideas.

Taking notes (of a conversation, a lecture, or making a shopping list) is good for ‘storage’ purposes. It’s akin to taking a photo of an interesting slide you see at a conference, or grabbing an online article and adding it to Evernote. You’re grabbing the content, but you’re not really thinking too hard about it. You simply do it so you can retrieve it later. It gives your brain a break from having to remember everything and helps you stay organised.

The other purpose of writing down is to serve a creative process. Isaac Asimov said, “writing is simply thinking through my fingers.” The act of picking up a pen with the intention of “thinking through my fingers” forces your brain to work harder. You have to think about what you want to say or create. In that creative process, you bring into being something new.

My blogs are my creative ideas written down. I’ve had to think about what I want to say, and how I want to say it. The process of writing creates both the form and the substance of something new.

Leonardo Da Vinci is generally regarded as the epitome of what it means to be curious, and I suspect that was enhanced by his propensity to ‘write it down’. He carried a notebook with him everywhere and wrote down anything that moved him. For example, here’s one of one of his to-do lists that would put most of us to shame.

Here are a couple of ways I apply these ideas:

Notebooks: I carry three notebooks around with me: one for taking notes of client conversations, one for my daily to-do lists, and one for capturing and developing my own occasional flashes of brilliance and insight. I also have one in my car’s centre console, so when I’m listening to podcasts, I can write down ideas that grab me (when I’m stopped at the lights of course!) I’m always writing in some form or another.

Insights and Actions Log: In my workshops, I have participants use an ‘insights and actions’ log to capture relevant ideas as they arise. It’s simply an A4 piece of paper with a line drawn down the middle. The left-hand column is called ‘Insights’, and that’s for the ideas. The right-hand column is called ‘Actions’ and that’s for writing down what they are going to do with the ideas. Because an idea is more useful if you act on it in some way.

Ideas are everywhere. The trick is to capture them so you can use them.

Sound like a good idea? Great. Write it down.

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